In a joint statement, College Secretary Sri Vanama Ramakrishna Rao and Correspondent Sri Srimanthula Laxman Rao informed that the MBA Department students conducted this program as part of their academic enrichment activities.
Dr. K. Jagadeesh Babu, Principal of the college, stated that the MBA second-year, first-semester students organized the PowerPoint presentation program to discuss the latest market strategies and emerging business trends.
Addressing the event, Dr. R. Immanuel, Head of the MBA Department, said that in today’s competitive market, creating and sustaining a consumer base is a challenging task influenced by various factors such as consumer trust, satisfaction, pricing conditions, and market competition. He emphasized that marketing of goods and services is a long-term process, and the future of companies depends on their marketing strategies. He also added that innovative approaches and strategic planning play a vital role in influencing consumer behavior.
During the program, students presented detailed PowerPoint presentations on the strategies and recent trends adopted by various companies in the modern marketplace. Dr. Immanuel further mentioned that such programs help students enhance their practical knowledge and play a crucial role in improving their employability skills.
The program was coordinated by Mrs. K. Sarojini, and it witnessed active participation from MBA faculty members and students.